Our Story

Ten years. A decade away from home. For many Lebanese expatriates, returning after so long is meant to be a moment of joy, a reconnection with the land, the sea, and the people that shaped them. But for one returnee, the homecoming was nothing short of heartbreaking.

Plastic waste stretched across the streets like an uninvited guest. The rivers that once flowed freely now carried the weight of pollution. The beaches—Lebanon’s pride, the country’s paradise—were suffocating under layers of plastic. What had happened to the country once hailed as the 'Switzerland of the Middle East'? Where was the Lebanon that had once been a beacon of beauty and resilience?

Faced with this stark reality, a decision was made—not out of convenience, but out of duty. CleanLeb was born, not just as an initiative, but as a movement. A movement fueled by the belief that Lebanon does not belong to pollution, but to its people. To the children who deserve to play on clean shores. To the farmers who rely on healthy land. To the Lebanese who have always fought through adversity and emerged stronger.

CleanLeb is more than just an effort to remove waste. It is a call to arms for every Lebanese who refuses to stand by while their homeland is buried under plastic. With every bottle collected, every discarded bag removed, and every polluted site restored, a statement is made: We will not let our country drown in waste.

But this fight is not just about cleaning up the mess—it is about creating a future. Every piece of plastic gathered will be recycled and transformed into sustainable materials that will breathe new life into Lebanese industries. From construction to manufacturing, from innovation to employment, the waste polluting our land will be turned into opportunity. This is not just about protecting Lebanon’s natural beauty; it is about rebuilding its economic strength, one recycled piece at a time.

Imagine a Lebanon where plastic waste is no longer a problem but a resource. Picture a country where discarded bottles and bags are turned into strong, affordable building materials, helping to construct homes, schools, and workplaces. This is the vision CleanLeb is working towards—a Lebanon where pollution is transformed into progress. By taking action today, we are investing in a cleaner, stronger, and more self-sufficient tomorrow.

Yet, none of this can be done alone. The government may not have the solutions, and corporations may turn a blind eye, but the people—the Lebanese people—have always been the true force of change. We have seen it time and time again: when disaster strikes, when hardship knocks us down, we rise together. Now, we must rise once more, not just for ourselves, but for the generations that will come after us.

Lebanon has suffered enough. Our country has been through wars, economic collapse, and political instability, yet we continue to endure. But we cannot allow pollution to become another crisis we merely “live with.” We must fight back. We must take responsibility for our land, our seas, and our future. We owe it to ourselves, to our children, and to the Lebanon that still holds the potential to be the jewel of the region.

This is the time to stand up. This is the moment to take action. If we come together—if each and every one of us plays a part—there is nothing we cannot fix. Join CleanLeb. Take action. Spread the word. Be part of the movement that will change Lebanon forever.

Our home. Our pride. Our duty. This is CleanLeb.

Plastic waste stretched across the streets like an uninvited guest. The rivers that once flowed freely now carried the weight of pollution. The beaches—Lebanon’s pride, the country’s paradise—were suffocating under layers of plastic. What had happened to the country once hailed as the 'Switzerland of the Middle East'? Where was the Lebanon that had once been a beacon of beauty and resilience?

Faced with this stark reality, a decision was made—not out of convenience, but out of duty. CleanLeb was born, not just as an initiative, but as a movement. A movement fueled by the belief that Lebanon does not belong to pollution, but to its people. To the children who deserve to play on clean shores. To the farmers who rely on healthy land. To the Lebanese who have always fought through adversity and emerged stronger.

CleanLeb is more than just an effort to remove waste. It is a call to arms for every Lebanese who refuses to stand by while their homeland is buried under plastic. With every bottle collected, every discarded bag removed, and every polluted site restored, a statement is made: We will not let our country drown in waste.

But this fight is not just about cleaning up the mess—it is about creating a future. Every piece of plastic gathered will be recycled and transformed into sustainable materials that will breathe new life into Lebanese industries. From construction to manufacturing, from innovation to employment, the waste polluting our land will be turned into opportunity. This is not just about protecting Lebanon’s natural beauty; it is about rebuilding its economic strength, one recycled piece at a time.

Throughout history, the Lebanese people have come together in times of crisis, standing shoulder to shoulder in the face of hardship. This is no different. Now, we must unite once more—not against war or political turmoil, but against a new enemy: plastic pollution. This fight is ours. This land is ours. The future we build will be ours.

The time to act is now. Join CleanLeb. Be part of the solution. Let’s reclaim Lebanon—our home, our pride, our future